People make decisions about companies the same way they do with other people: quickly from first impressions. Your logo is the first impression that your company will make.
Will people think you are expert and trustworthy? A lot depends on your logo design. Done properly, logo design can help establish your credibility.
Dr. William Haig, coauthor of The Power of Logos submits:
“A logo which contained the credibility traits of a website company induced 2x to 4x more clickthroughs than logos which did not have the same credibility traits and were thus considered non-credible.”
- Logo design promotes credibility
- Logo design helps establish credibility
- Good logo design increases website conversion